#5 - Live from NEC Birmingham - Recruitment Agency Expo 2025
Recorded LIVE at the Recruitment Marketing Expo 2025, this special episode unpacks how marketing can transform not just brand perception-but the actual commercial value of a recruitment business in front of a live audience.
We explore how marketing is shifting from “support function” to “strategic asset,” and how the smartest agencies are using employer branding, automation, and storytelling to drive long-term growth and boost their exit value.
In this live panel discussion, we cover:
- Why good content isn’t enough—and how to get it in front of the right people
- Turning client and candidate conversations into powerful marketing assets
- How agencies can leverage employer branding services as a genuine new revenue line
- What recruitment businesses can learn from six-figure employer brand agencies
- How marketing directly impacts your business valuation and exit strategy
