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What's the Point?

 

What’s Behind What’s the Point?

We started What’s the Point? because too many conversations in our industry skate on the surface. Buzzwords, trends, and noise drown out the real questions leaders, founders, and practitioners are wrestling with every day. We wanted to change that.

Between us, we’ve spent decades working at the intersection of marketing, growth, and talent. We’ve launched companies, scaled products, advised boards, and sat inside the C-Suite. We’ve seen what works, what fails fast, and what leaves lasting impact.

This podcast is our way of opening up those lessons — and inviting others to do the same. By sharing stories of turning points, challenges, and decisions, we hope to spark conversations that move the industry forward.

Our belief is simple: progress comes from asking better questions, not just chasing the next answer. We want to support leaders, teams, and businesses by holding space for the messy, thought-provoking, and often overlooked parts of growth and change.

That’s what’s behind What’s the Point? — a belief that by digging deeper, together, we can do better.

About the Hosts

Clair Bush

Clair Bush

Clair helps recruitment and HR tech businesses cut through the noise and make marketing deliver real business results. As a Fractional CMO, consultant and advisor, she partners with founders, boards, and in-house teams to bring clarity to chaos, turn strategy into action, and drive commercial impact. With 20+ years across agency, in-house, and tech, Clair has sat at every table – from exec boards to investor updates – and knows how to make marketing count where it matters most.
Janine Owen

Janine Owen

With over 25 years in marketing leadership across agency and in-house roles, Janine knows what happens when marketing is truly valued – and what happens when it’s not. As founder of JO&Co, she helps businesses grow through sharp strategy, creative thinking, and commercial focus. A mentor to marketers and advisor to leadership teams, Janine aligns brand, sales, and strategy to make marketing deliver with impact and integrity.
Kristie Perrotte

Kristie Perrotte

Kristie has spent over 20 years challenging what recruitment marketing can – and should – do. From leading global strategy at Robert Half to founding Thrive, she’s helped ambitious agencies prove that marketing isn’t fluff; it’s fuel for growth. Kristie works with recruitment businesses and employers to build standout brands, align marketing with commercial strategy, and earn marketing a permanent seat at the decision-making table.