#4 The Link Between Revenue & Marketing: Let’s Talk Money w/Matt Gallivan, Sales Director @ JobAdder
Marketing is more than making things “look pretty.” At its best, it’s a driver of revenue, strategy, and long-term growth. So why do so many CEOs still miss the point?
In this episode, we’re joined by Matt Gallivan, Sales Director at JobAdder for North America, to explore how sales and marketing can work together as true revenue partners—and why ego, silos, and old ways of thinking are holding too many businesses back.
We dive into:
- Why many CEOs undervalue marketing (and how to change that)
- Sales vs. marketing metrics: vanity vs. commercial outcomes
- How joint ownership of targets transforms accountability
- Funnels, lead scoring, and attribution headaches
- The role of brand in long-term growth (and why it can’t be ignored)
- Practical ways marketers can become more commercial and boardroom-ready
