#11 Why FOMO in Marketing Can Be Dangerous
Every marketer has felt it. Someone launches a podcast. Someone shouts about a new AI tool. Someone gets ten thousand likes on LinkedIn.
Suddenly you are questioning everything.
In this episode, the girls explore the impact of FOMO in marketing.
They look at why distraction kills strategy, how shiny objects derail good plans, and how to stay commercially focused when everyone is chasing the next trend.
They share stories from the front line. Client pressure. Leadership panic. The pull of new tech. And the constant noise that can knock even experienced marketers off track.
Practical tools, clear frameworks and honest perspective on:
- What FOMO looks like inside a business
- How to challenge ideas without blocking progress
- Why saying yes too fast creates problems
- Using “what are we trying to achieve” to reset requests
- Managing trends without losing focus
- When to experiment and when to ignore the noise
- The security and GDPR risks of untested tech
- Why maximising what you already have often wins
- Working with sales, leadership and partners to stay aligned
- Building a plan that mixes proven activity with smart testing
